Recruitment Accounting Experts You Can Rely On

Backed by 25 years’ industry experience and a young, proactive team focused on your growth.

See How We Can Help

Our Services

Finance Support for Recruitment Agencies

We help recruitment agencies understand their numbers, improve profitability, and scale with confidence.

Our services combine bookkeeping, management reporting, and non-executive Finance Director advisory, giving recruitment businesses the financial clarity they need to grow.

Whether you’re an owner-managed agency or a growing firm, we provide the financial insight to support better decisions.

Clear numbers. Better decisions. Stronger growth.

Bookkeeping & Financial Operations

Reliable financial foundations for your recruitment business.

We manage the day-to-day finance function so you always have accurate and up-to-date records.

Services include:

Bookkeeping and reconciliations
Contractor pay and bill
Credit control monitoring
VAT compliance
Financial systems support

This ensures your financial data is always accurate and ready for reporting.

Management Information & Reporting

Recruitment agencies need more than year-end accounts — they need timely performance insight.

We produce regular management reports to help you understand:

Gross profit performance
Revenue by consultant or desk
Contract vs permanent revenue
Cashflow and working capital
Margin analysis
Business performance trends

Our reports help you monitor performance and make informed decisions.

Non-Executive Finance Director Advisory

Strategic financial support without the cost of a full-time Finance Director.

We work with agency owners to provide:

Financial strategy and planning
KPI design and monitoring
Growth and profitability analysis
Cashflow forecasting
Support for funding or investment
Financial guidance for scaling businesses

You gain experienced financial leadership on a flexible basis.

Our Team

At Potters Accounting, our team brings together decades of hands-on experience in recruitment sector finance, combined with a genuine commitment to the clients we serve. We take pride in offering a professional, approachable service — getting to know your business and delivering consistent, reliable support you can depend on. Whether you need day-to-day bookkeeping or strategic financial guidance, you'll always deal with people who care about getting it right.

Danni

Director / Owner

Qualified ACCA since 2008 and admitted as a Fellow in 2012, I've spent my entire career in recruitment finance, progressing to Finance Director before founding Potters Accounting to provide back-office support and FD advisory to recruitment agencies. Outside work, I enjoy showjumping and watching my children compete in their sports.

Lucy

Office Manager / PQ Accountant

I graduated from Wrexham University in 2021 with a degree in Accounting and Finance and am currently a part-qualified ACCA student, working towards full qualification. In my spare time, I enjoy baking and making the most of family time.

Breeze

Assistant Accountant

I’ve been AAT Level 3 qualified since 2016, and after maternity leave I joined Potters in May 2024, ready for a new chapter. When I’m not working, I enjoy family time, long walks, and making time to relax when I can!

Sam

Assistant Accountant

I went to college to start my accounting path where I am AAT Level 2 qualified in 2019. Many Month Ends later, I am still enjoying the accounting world. In my downtime, I love producing Music and take an interest in Mental Health! Football is the lifeblood for me too…. Unless you ask who I support 😊

Beth

Accounts Assistant

I have around 6 years of experience in accounts roles and hold a Level 2 AAT qualification, with plans to continue my studies. Outside of work, I have a 4-year-old son and enjoy spending time with my family, especially exploring new places and going on days out together.

Cheri

Accounts Assistant

Hi, I’m Cheri. I have worked for Potters Accounting Services for nearly 3 years in Credit Control. In my spare time I love to keep active and enjoy the great outdoors.

Georgi

Accounts Assistant

I’m passionate about my work and always keen to learn and grow. Outside of work, I love to spend my time at festivals and concerts soaking up the atmosphere!

Contact Us

Please use the form below to make an enquiry or book a free quote visit.